Visit Lure for an inspired seafood experience served up in a stylish and inviting bungalow that feels shipped from the shore to the heart of Midtown.
Order a dozen oysters on the half shell and a glass of on-tap prosecco, join us for Sunday brunch or enjoy our seasonal, regionally-inspired seafood flavors for an unforgettable dinner.
As Executive Chef at Midtown’s best spot, Chef Eric Roberts leads the kitchen to deliver dishes marked by creativity and quality.
With experience in a range of cuisines including Nava’s Southwestern flavors and The Iberian Pig’s Spanish Tapas, Eric’s eclectic flair with sustainable seafood that pulls from coastal traditions around the world – with delicious results.
